Program Overview: Global Brand Growth Strategy Program for Asian Business Leaders
The New Growth Path: A Real-World Executive Program for CEOs and Founders
Global Brand Growth Strategy Program for Asian Business Leaders (GBGSP), initiated by Kotler Marketing Group (KMG) and Prof. Philip Kotler (Regarded as “the ‘Father of Modern Marketing’ "), is a highly practical, immersive executive course and workshop explicitly designed for founders, CEOs, senior executives, and investors across Asia seeking to navigate the complexities of global expansion.
Why This Program Is Unique
Unlike conventional business school offerings, this program is built on real-world insights and battle-tested strategies derived from KMG’s deep involvement with dozens of successful Chinese companies expanding overseas—whose cumulative sales exceeded $120 billion in 2024.
We move beyond abstract theories to delivered results:
- Practical models refined from actual market entries, failures, and turnarounds
- First-hand exposure to growth pathways in key emerging markets
- Hybrid learning combining masterclasses, CEO dialogues, and field immersion in ASEAN and Middle Eastern markets
What You Will Learn
This program is structured to help leaders make critical decisions in areas such as:
- Deep consumer and industrial insights for winning global strategies
- Navigating geopolitical and economic complexity
- Building innovation and marketing competitiveness on a global scale
- Identify new revenue sources through employing AI and globalization
- Driving growth through strong marketing, Branding, precision engagement, and AI-enabled business practices
A Focus on Decision-Making and AI Transformation
We dissect the globalization playbooks of iconic brands like Coca-Cola, Nike, OPPO, Xiaomi, Lululemon, and Fujifilm—with special emphasis on:
- Balancing points of difference (POD) and points of parity (POP)
- Mapping the transition from niche branding to category leadership
- Avoiding common pitfalls in infrastructure and government relations
- Mastering unique AI-commerce and retail landscapes in global market
From Insight to Impact
Participants will benefit from:
- Live case discussions with top-level executives from globally recognized companies
- On-the-ground action learning and best practice company visits and executive roundtables in Shenzhen (China), Indonesia (Jakarta), Silicon Valley (USA), and Dubai (UAE)
- AI and cross-cultural workshops designed for real implementation
- Network-building forums that have repeatedly led to business collaborations and resource sharing
Who Should Attend
This program is designed for:
- CEOs and founders of Asian companies ready to scale globally
- Senior leaders driving international strategy and market entry
- Investors looking to understand cross-border operational excellence
Takeaway Outcomes
Leaders will leave equipped to:
- Shift from scattered tactics to a systematic global strategy
- Avoid costly missteps and identify high-opportunity markets
- Leverage AI and cultural intelligence to build authentic brand presence overseas
- Turn global trends into actionable growth plans
Join a community of forward-thinking executives who are redefining what’s possible for Asian brands on the global stage.
Enrollment is open for the next cohort.
