Our International Services  
We provide end-to-end strategic consulting for businesses navigating global markets:  

  • Asia to-World Strategy: Helping Asian companies expand globally.
  • World-to-China and Asia Strategy: Supporting international companies entering the Chinese and Asian market.
  • Globalization Training & Immersion Programs: Executive education and market immersion experiences. 

Why Choose KMG?  
From Growth Strategy to Execution—Your End-to-End Globalization Partner.  


Common Challenges We Solve:  
  • Which products/markets to prioritize?
  • How to build a global brand?
  • How to design channel strategies?
  • How to structure international teams?  


Our Advantages:  
  • Theoretical Leadership: Guided by Philip Kotler—Father of Modern Marketing—we offer globally proven frameworks combined with deep local insights.
  • China Expertise: With 20+ years in China, we understand the unique needs of Chinese and Asian companies better than other global consultants.
  • Proprietary Methodology: Our Asia-Pacific team, led by Dr. Hu Cao, has developed a unique approach to globalization, documented in the acclaimed book Spillover. 
  • Global Resource Network: We connect clients with key international stakeholders and execution partners.



Our Methodology  

We don’t guess—we build actionable, end-to-end globalization systems:  
Think Deeply (Strategy) → Execute Fully (Implementation) → Connect Widely (Resources)  

Step 1: Strategic Growth Modeling  
Identify structural and strategic growth engines. 


Step 2: Four Key Levers for Globalization  
Upgrade across strategy, branding, operations, and organization.  


Step 3: 4R+1P Framework  
Build an international marketing strategy house.  


Step 4: 5-Stage Brand Globalization Roadmap  
From readiness to full localization.  


Step 5: 5A Customer Pathway  
Design a seamless, customer-centric global journey. 


We've helped industryleaders achieve transformational results.

View more…


Contact Our Globalization Practice  

Ready to go global? Let’s talk.  
  • General Line: +86 400 8800 231
  • Nancy (Global Strategy Director): +86 135 3410 4186