Professor Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He is widely recognized as the author of marketing's most authoritative textbook, Marketing Management (now in its 16th edition), and has authored over 60 other books on marketing and strategy.
Prof. Kotler has published more than 150 articles in leading journals, including the Harvard Business Review, Sloan Management Review, and the Journal of Marketing. He consults for Kotler Marketing Group and has advised major corporations worldwide—including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, Motorola, Xiaohongshu, and OPPO—on marketing strategy, planning, organization, and international market expansion.
