Global Partner, CEO of Greater China & Singapore, Kotler Marketing Group  

• Guided over 120 Fortune 500 companies in marketing strategy innovation and growth 
• A founding member of Kotler Marketing Group in China, specializing in marketing strategy, brand strategy, industry-specific marketing, organizational design, and global market strategy  

With 24 years of experience in international marketing and sustainable marketing consulting, Dr. Cao has worked closely with Philip Kotler and Milton Kotler. He is the author of several influential books, including Marketing on Venus, Marketing Strategy in the Digital Age, What Is Marketing, Market Strategy, and The New Growth Path.  

Under his leadership, KMG’s China and Singapore teams have served more than 120 Fortune 500 and China 500 companies across 17 industries, including internet technology, high-tech, telecommunications, smart appliances, aerospace, agriculture, finance, tourism, and healthcare.