Global Brand and Marketing Strategy Thought-Leader

Kotler Digital Marketing PTE

KMG INSIGHTS

Enterprises Expanding Global Market

Chinese companies expanding abroad to focus on localised production, cross-cultural branding and supply chain security

Philip Kotler

He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing."

Kotler Brands Going Global Green Book

After 6 months' visit to nearly 30 enterprises and platforms,20 experts and a large number of consumers, the Green Book of Brands Going Global 2023-2024 has been Officially released

Cao Hu

Mr. Cao Hu is a global partner at Kotler Marketing Group, where he serves as the CEO of China and Singapore and as a director of the China Association of Friendship Contact.

KMG SERVICE

KMG Singapore Business Scope

International strategic marketing planning and execution advisory

Market research and insight

Conduct in-depth market research and generate actionable insights to identify growth opportunities for successful market entry in ASEAN, EU, and NA markets.

Strategic and tactic planning

Roll out strategic marketing plan, branding strategy and market entry execution plan.

Business resource and partnership

Facilitate brand develop local business and strategic business resource access.

Marketing organization and talents development

Help brand to design marketing organisation and identify key marketing talents need. Assisted the brand in recruiting senior marketing professionals and coaching their talent.

Kotler Growth Lab（Singapore）

New brand incubation and acceleration

KMG 's professional team will provide marketing strategy advice, business development resources, and distribution channels to facilitate new brand entry and growth.

Corporate Training

KMG's tailor-made in-house training program is focused on growth marketing, digital marketing transformation, AI-enabled marketing, and branding for the international market.

EDP and Seminar

Kotler Certificate EDP program on the new paradigm of marketing;Public seminars on various frontier marketing topics.

Summit and Event

Business summit/conference and branded event.

KMG CASE

KMG HISTORY

Professor Kotler spent five years completing a monumental work --《Marketing Management》which has had a profound impact on the world for 50 years and is recognized globally as the "Marketing Bible."

From 1962 to 1967
In the 1970s, Philip Kotler worked as an advisor for several famous companies such as IBM, General Electric, and Ford Motor Company. At the same time, Milton Kotler joined a think tank in Washington DC, conducting research in the areas of competitive strategy and political science. The Kotler brothers worked together on consulting projects for numerous well-known organizations.

In 1970
Milton Kotler established Kotler Marketing Group in DC, USA, in 1981, and Philip Kotler joined as the chief consultant. This marked the start of their journey to become one of the most renowned top-tier business think tanks and strategic marketing consulting firms across the globe.

In 1981
In response to an invitation from China's former Minister of Culture, Sun Jiazheng, Mr. Milton Kotler made his first visit to China. Following this, the Kotler Marketing Group officially established its presence in China, with its headquarters located in Shenzhen and branch offices in Beijing and Shanghai.In 2022, Kotler China established the Kotler Digital Marketing practice in Singapore, with a focus on providing digital marketing transformation services to Singaporean companies looking to enter the Chinese market. Additionally, they offer strategic planning and implementation services to Chinese companies looking to expand globally.

Since 1999