Chinese companies expanding abroad to focus on localised production, cross-cultural branding and supply chain securitymore
He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing."more
After 6 months' visit to nearly 30 enterprises and platforms,20 experts and a large number of consumers, the Green Book of Brands Going Global 2023-2024 has been Officially releasedmore
Market research and insight
Conduct in-depth market research and generate actionable insights to identify growth opportunities for successful market entry in ASEAN, EU, and NA markets.
Strategic and tactic planning
Roll out strategic marketing plan, branding strategy and market entry execution plan.
Business resource and partnership
Facilitate brand develop local business and strategic business resource access.
Marketing organization and talents development
Help brand to design marketing organisation and identify key marketing talents need.
Assisted the brand in recruiting senior marketing professionals and coaching their talent.
New brand incubation and acceleration
KMG 's professional team will provide marketing strategy advice, business development resources, and distribution channels to facilitate new brand entry and growth.
KMG's tailor-made in-house training program is focused on growth marketing, digital marketing transformation, AI-enabled marketing, and branding for the international market.
EDP and Seminar
Kotler Certificate EDP program on the new paradigm of marketing;Public seminars on various frontier marketing topics.
Summit and Event
Business summit/conference and branded event.
Professor Kotler spent five years completing a monumental work --《Marketing Management》which has had a profound impact on the world for 50 years and is recognized globally as the "Marketing Bible."
In the 1970s, Philip Kotler worked as an advisor for several famous companies such as IBM, General Electric, and Ford Motor Company. At the same time, Milton Kotler joined a think tank in Washington DC, conducting research in the areas of competitive strategy and political science. The Kotler brothers worked together on consulting projects for numerous well-known organizations.
Milton Kotler established Kotler Marketing Group in DC, USA, in 1981, and Philip Kotler joined as the chief consultant. This marked the start of their journey to become one of the most renowned top-tier business think tanks and strategic marketing consulting firms across the globe.
In response to an invitation from China's former Minister of Culture, Sun Jiazheng, Mr. Milton Kotler made his first visit to China. Following this, the Kotler Marketing Group officially established its presence in China, with its headquarters located in Shenzhen and branch offices in Beijing and Shanghai.In 2022, Kotler China established the Kotler Digital Marketing practice in Singapore, with a focus on providing digital marketing transformation services to Singaporean companies looking to enter the Chinese market. Additionally, they offer strategic planning and implementation services to Chinese companies looking to expand globally.