SINOGRAIN
KMG assisted Sinograin in formulating new product strategies for small-packaged and medium-packaged edible oils within its edible oil business. The collaboration resulted in the successful launch of the "Golden Ding" edible oil, which received significant acclaim in the market.
In 2011, KMG successfully won the bid for Sinograin's nationwide brand construction project for edible oils. KMG defined the brand name "Golden Ding" for Sinograin's small-packaged edible oil and developed a comprehensive brand strategy, brand communication plan, and nationwide marketing program for "Golden Ding." The ultimate goal was to establish "Golden Ding" as a renowned national edible oil brand. Sinograin highly endorsed KMG's brand strategy and began implementing the plan comprehensively in 2012, highlighting public welfare and corporate social responsibility as differentiators for the brand.
