Innovative Service Industry

Kotler Marketing Group (KMG) successfully assisted ChangCheng Property Group in the formulation of a "Group Brand Construction and Management" plan and a nationwide marketing strategy, enabling the implementation of ChangCheng Property Group's "1+X Development Strategy."

ChangCheng Property is the largest comprehensive real estate service enterprise in China, and its business expansion has been rapid. The existing brand and marketing systems were no longer sufficient to meet the current business needs. Through a 3-year collaboration, KMG helped ChangCheng Property Group formulate a comprehensive plan for "Group Brand Construction and Management and Nationwide Marketing Strategy." This initiative involved a complete overhaul and elevation of Longhu Property's brand positioning, brand architecture, and brand management. Additionally, a new nationwide marketing strategy was devised to support the implementation of Longhu Property Group's "1+X Development Strategy." With KMG's assistance, ChangCheng Property has emerged as a leader in the industry.